Brand Strategy & Usage

Design System

Visual Identity

Website Tools

FIL City Brands

Brand Strategy

The FIL City brand system is a versatile approach that combines consistency and adaptability for different events held in various cities.

The FIL City brand system utilizes a dynamic identity that can be customized to reflect the local aesthetic of each location. This approach ensures a cohesive brand experience while celebrating the unique cultural characteristics of each city.

A key feature of the FIL City brand system is its modularity and replicability. The brand elements are designed in a modular fashion, allowing for easy adaptation and replication across different cities and events. This streamlined approach maintains a consistent visual identity while accommodating the specific needs and aesthetics of each location. It ensures efficiency and scalability in branding efforts, making it easier to implement the brand across multiple events and locations.

Usage

Think of FIL City as a festival with multiple stages: Each stage may have it’s own thing going on, but the festival brand helps tie them all together!

The consistency between FIL City brands enables the accumulation of brand equity and recognition between different events. Though the types of events included under the FIL City umbrella may very wildly, this approach enables our audience to understand the relationship between these different events, and helps to build a consistent brand image for both FIL City events and the Filecoin Network.

Please note: there are no minimum requirements for what type of event can use the FIL City design system. A FIL City event doesn’t guarantee a certain size, number of attendees or speakers, or the involvement of the Filecoin Foundation or other entities in the funding or organization of these events. We recommend that the FIL City branding be used to tie together multiple events happening in or around the same location or larger event.

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