Design System

Brand Strategy & Usage

Dynamic Identity

Visual Identity

Logos

Colors

Typography

Iconography

Illustrations

Photography

Website Tools

Webflow Template

Using NetlifyCMS

Hosting on Fleek

FIL City Brands

FIL Brussels

FIL Cape Town

FIL Hong Kong

FIL Jakarta

FIL Lisbon

FIL Paris

FIL Seoul

FIL Singapore

FIL Vegas

Photography

Using photography in FIL City brands

Photographic style

The FIL City brand system does not have a tightly-defined photographic style. Stock photography is often used to represent the city by showing iconic landmarks, scenes or images of the skyline. Photography can also be used in place of illustration, by cutting out images of landmarks. These often work better desaturated, but there are no requirements to do so.

There are no requirements to use photographs in your FIL City brand system—but if used they should be consistent with the wider FIL City look and feel.

Photography Usage Examples

FIL Hong Kong

FIL Lisbon

On this page

• Photography
• Photographic style
• Photography Usage Examples