Design System
Brand Strategy & Usage
Dynamic IdentityVisual Identity
Logos
Colors
Typography
Iconography
Illustrations
PhotographyWebsite Tools
Webflow Template
Using NetlifyCMS
Hosting on FleekFIL City Brands
FIL Brussels
FIL Cape Town
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FIL Jakarta
FIL Lisbon
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FIL VegasDynamic Identity Guidelines
How to use the FIL City design system as a Dynamic Identity
What is a dynamic identity?
A dynamic identity is a flexible and adaptable branding approach that allows the visual elements of a brand to evolve while maintaining a core set of consistent elements. In the context of FIL City events, a dynamic identity means that the overall brand identity remains recognizable and cohesive across all events, while certain elements can be customized and adapted to reflect the unique aspects of visual culture of each city where the events take place. This approach ensures that the brand maintains its integrity while also embracing the diversity and individuality of each location.
Which design elements are consistent between identities?
The core elements are the construction of the logo, type treatment, icon style and a consistent look-and-feel between FIL City brands.
Please note that the central Filecoin logo should always appear in the correct brand blue #0090FF and should not be modified or distorted in any way.
Three circles, largest in the middle with the Filecoin logo in blue & white.
A light-weight ‘FIL’ followed by a heavier-weight ‘City Name’
For more details on each of these elements, please consult the specific sections found in the Visual Identity section of the navigation bar (left).
Which elements are dynamic between identities?
Pretty much everything! FIL City brands are highly adaptable and can accommodate your own iconography designs, color palettes, type choices, illustrations, photography and more! We strongly encourage you to respectfully examine the graphic and visual culture of your host city to find inspiration for your FIL City brand.
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