Design System
Brand Strategy & Usage
Dynamic IdentityVisual Identity
Logos
Colors
Typography
Iconography
Illustrations
PhotographyWebsite Tools
Webflow Template
Using NetlifyCMS
Hosting on FleekFIL City Brands
FIL Brussels
FIL Cape Town
FIL Hong Kong
FIL Jakarta
FIL Lisbon
FIL Paris
FIL Seoul
FIL Singapore
FIL Vegas
FIL BangkokFIL Hong Kong
Website
Click the screenshot to see the real-world implementation of this FIL City brand.
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Design system
Logos
Download logos via https or ipfs, or directly from our Figma project
Color
Mono
Icon
Colors
Typography
The Lato font family was inspired by Hong Kong’s unique typographic history. As a bilingual city with strong connections to the United Kingdom, street signs are often found in both Chinese and Latin scripts - with the Latin characters often bearing British typographic heritage. Lato was chosen for it’s visual connection to typefaces like Gill Sans or Raleway, but with a little more character as befitting a vibrant city like Hong Kong.
