Iconography

Design System

Brand Strategy & Usage

Visual Identity

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FIL City Brands

Iconography

Creating icons for FIL City brands

Icon Design

FIL City icons should be solid, monotone glyphs with a flat perspective and an organic feel. There are a set of consistent icons which can be used in any FIL City event. A supplementary set of 4-9 icons should be added to each FIL City brand with references to the host city. Good references include famous landmarks, cultural icons, and local foods.

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Note that 2 of these icons will need to be used to create the logo. For more details on how to select these icons, see the logo page.

Consistent Icons

This is a set of icons, including the Filecoin logo, referring to web3 and broader technology. These can be used for any FIL City brand.

Dynamic Icon Examples

These icons should be created as mentioned above—referencing cultural and aesthetic elements of the host city.

FIL Paris Icons

FIL Hong Kong Icons

FIL Jakarta Icons

Selamat Datang Monument

Pattern Design

One common way that the Foundation uses these icons is to distribute them seemingly randomly across an area to give a particularly festive feel to our FIL City events. We achieve this by using a Figma plugin called Poisson. For best results, use multiple icon colors and set distance between 110%-140% of the icon size in pixels (i.e. for 100px diameter icons, a distance of 110-140px).

FIL Paris icons (80px) distributed using Poisson plugin at 100px spacing.

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Typography

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Iconography
Icon Design
Consistent Icons
Dynamic Icon Examples
Pattern Design